Data helps guide decisions about who, what, and where to market. You can collect data on how consumers behave, what products and services they like or don’t like, how frequently they buy a product, etc. To benefit from this data, you must have the right tools and know-how to use them properly. These online tools can help you understand the market better and make better marketing decisions.
1. Google Trends
Google Trends gives insight into what people are searching for on Google. You can see search volume per region, top related searches, and related search terms. You can also compare keyword searches to a specific area for different periods and view trends over time and geography. This tool can help you understand the market, what people are interested in, whether they have questions about a product or service, and if they believe they need assistance with a certain topic.
This tool is based on actual user behavior and is updated in real-time. You can use it with a variety of different industries. Look at the “key terms” to see what people are searching for and which ones they are not. You can also create trend reports and share them with your sales team. Keep the reports updated weekly or monthly to stay on top of the performance in your industry and see if there are any trends you need to address.
SurveyMonkey is an online survey tool, but you can use it to get real data from various audiences. You can collect information in a variety of different forms. It offers the ability to create and publish surveys, view and analyze the results, export question responses, and share the surveys with others. It also makes it easy to manage multiple surveys in one place. You can use SurveyMonkey to ask specific questions about a product or service or how frequently people use a certain feature.
The data is presented in various ways, such as charts and graphs, but you can also view the raw data. You can see the results for specific groups, segments, or question types. This includes questions about satisfaction with the product, service, or company and how you should market the product or service to get their business in the future.
Remesh allows you to access real-time consumer insights across multiple consumer touchpoints. It helps you match the offline and online consumer journey with business goals. You can access actionable data via a mobile app, dashboard, or API interface. It is up to you to utilize the data. This might include building personas, creating touch points, generating marketing plans, and delivering personalized content to consumers.
It allows you to analyze big data on any data source. It can also be used with social media marketing software and other applications. The tool enables you to incorporate the results from other sources into your analysis. It can create customer personas, segment customers, and track trends in large amounts of data.
How NetbaseQuid can Help you Understand your Market
NetbaseQuid focuses on market research, competitive analysis, and brand analytics. Our skills include marketing analytics, customer experience management, customer loyalty measurement, customer engagement, recommendation engines, and web analytics. We can help you create a comprehensive plan based on robust data analysis. We provide an end-to-end service that includes our software platform and in-depth reporting and analysis so you can use our consumer insights effectively to guide your strategy.
We help you set out goals, identify key metrics and create forecasts. Then we work with you to develop a strategy that maximizes return on investment. Our marketing analysts will use data analysis and real-time intelligence when they work with you. The AI platform will provide our clients with insights when needed and create real-time packages that present the data in an easy-to-understand format. Our services are fully customizable and include key analytics, in-depth reports, and recommendations using proprietary tools.
Consumer insights tools can help you make sense of the data you collect and give you a better understanding of the market. They let you get real information from real people. Use this data to gain a competitive advantage by making changes that increase sales and customer satisfaction. Consumer insights will help you refine your strategy to be more effective for your target market.