Effective Strategies to Blow Up Your Music on Spotify
Lets be real standing out on Spotify can be a challenge. With a staggering 40,000 tracks uploaded it’s no feat to make your music shine. However here’s the deal; Spotify reigns, as the player in the streaming arena holding a 30.5% of the global market share. So if you’re serious about expanding your audience and earning some revenue from your music being present on Spotify is a must.
Achieving success with your music isn’t about luck; it requires strategic promotion tactics and reliable approaches. In this piece we’ll explore some methods to promote your music effectively on Spotify. From creating your Spotify for Artists profile to collaborating with musicians and leveraging user generated content these suggestions will help you reach listeners increase your streams and potentially propel your music towards virality.
Strategies, for Promoting Music on Spotify; Exploring Two Approaches
When it comes to promoting your music on Spotify there are essentially two approaches.”When it comes to promoting your music on Spotify there are two approaches to consider. The first one is promotion, which involves self marketing leveraging word of mouth and utilizing marketing tools available both, on and off the platform. On the hand paid promotion offers a way to ease some of the burden and allows you to concentrate more on creating music.
Both organic and paid methods have their advantages in helping you expand your audience and potentially gaining traction. Ultimately the goal is to promote your music, in alignment with Spotifys preferences. Lets now explore these strategies further;
Get Your Tracks on Playlists
Getting your songs on playlists is a big part of Spotify promotion. If you know how to promote a Spotify playlist, you can score new followers and streams. Don’t just focus on creating your playlist – explore getting your songs featured on types of playlists such, as curated playlists, user created playlists algorithm based playlists and collaborative playlists.
Being featured on Spotifys curated and algorithm based playlists can introduce your music to an audience actively seeking tracks they’ll enjoy. Playlists not directly managed by Spotify. Created through collaborations or by Spotify users also catch the attention of Spotifys algorithms. With feedback Spotify may begin recommending your song to listeners in your genre potentially boosting its popularity and expanding your fanbase.
When submitting your music to Spotifys team aim to send your track at least a week ahead of its release date. For chances submit it 30 days prior to potentially landing a spot, on the Release Radar playlist.
Don’t forget to fill out the description field – tag your social media for instant recognition and mention the Spotify playlist you’re aiming for. You can also craft a thoughtful pitch for other artists you want to collab with and independent curators who have a lot of subscribers and play music in your style and genre.
Think About Using Spotify Ad Campaign
Spotify ads can be a great long-term investment to promote your album on Spotify. Some companies have developed ways to get the best out of Spotify ads.
One Submit’s Spotify ad campaign tend to provide artists a way to use Spotify ads without all the heavy lifting of creating a Spotify ad campaign.
The service is very effective and tend to trigger Spotify’s algorithmic playlists, which leads to long term growth.
Artist will receive a Spotify ad report at the end of the campaign.
Make the Most of Spotify for Artists
First things first, let’s get your Spotify house in order by setting up your Spotify for Artists account. Think of this as your Spotify homepage – you want to keep it fresh and interesting. Update your profile regularly, throw in a high-quality profile pic, add a photo gallery, and write a bio that hooks people in. This is where your fans can get the lowdown on you, easily find your playlists, and stay in the loop about your shows and upcoming projects. Keeping your Spotify artist profile on point can help you build your fan base from zero to hero in no time.
When you’re working on your Spotify for Artists account, focus on stuff that’ll draw potential fans in. Use a killer high-res profile pic that screams “Spotify artist.” Spotify wants you to give users a great experience, so feature a photo gallery that shows you doing your thing – performing at gigs, behind-the-scenes shots, anything that’ll make people curious. Then, use your bio to give them the scoop and make them want to check out your music. If you can get most of your visitors feeling that way just from your profile, going viral might be just around the corner.
Team Up with Other Spotify Musicians
If you’re not getting the numbers you want, try collaborating with other artists. This can double your reach and bring in new listeners. Consider teaming up with artists in your music genre or those you admire to co create a song. Established musicians, like Ed Sheeran, who boasts the Spotify followers often collaborate with fellow artists – his recent successful album featured several joint efforts.
In todays age it’s simpler than ever to collaborate with another artist without being in the same space. When you release your track you’re not just sharing it with your fan base – you’re also tapping into the fanbase of the artist you’re collaborating with potentially doubling your reach.
Consider a Reliable Spotify Promotion Service
New artists have their work cut out for them in the Spotify world. Since they’re competing with both emerging and established artists, organic music marketing strategies might not be enough. At some point, you might realize you’re not hitting the numbers you want despite your efforts.
Using a Spotify promotion service can get help artists submit music to Spotify curators without the hassle of tracking down the right playlisters, email them and wait for their reply.
One Submit is a platform that offers all in one music promotion service, from Spotify playlist submission, through Spotify ads, music blogs, TikTok music submissions, YouTube music channels and more.
Engage Your Audience through Social Media
To begin, having a presence on media platforms such as Twitter, Instagram and Facebook is essential. This allows you to interact with your fans provide updates about your music and offer sneak peeks of your releases.
Additionally leverage your existing connections within the music community. If you have friends consider working on a track or promoting each others music on social media. This not helps expand your fan base but also fosters a sense of camaraderie within the music industry.
Utilizing hashtags is another method to promote your music, on Spotify.
When releasing a song consider coming up with a hashtag, for it and use it on social media to make it easier for fans to discover and share your music. Another idea is to collaborate with influencers or music bloggers who align with your genre and style. Be sure to research them before reaching out.
Additionally don’t shy away from getting creative! Show off your personality by creating memes or videos if you’re quirky or design eye catching visuals that represent your music if you’re visually inclined. The key is to be original and grab the attention of listeners as possible.
Lastly explore using Spotify Canvas, which allows you to add elements like snippets, from music videos or photoshoots to enhance your tracks on the platform.When individuals come across your songs be it, on a playlist. Shared by a friend having a Spotify canvas provides them with a glimpse of your style and other creative endeavors.
As per Spotify songs accompanied by a canvas are significantly more likely to be shared ( by 145%) streamed continuously (up by 5%) added to playlists (up by 20%) and prompt listeners to explore the artists profile page on Spotify for Artists (up, by 9%).
For your Spotify single promotion, you might decide to feature a canvas of a woman with tears of blood, for example. With visuals like that, you’re trying to create curiosity and intrigue, showing your fans you’ve got more to offer than just your music. It’s one of those first impressions that’s crucial for building your fan base.
Anything you can do to make that fan want to explore your music and get hooked is worth doing. If you can impact lots of other listeners, you might go viral quickly. It’s easy to repurpose content you’ve already made into a canvas format, making it a no-brainer to include in your marketing strategies.
Keep an Eye on Your Analytics
How’s my Spotify song doing? Where are my listeners from? Are my efforts to promote on Spotify paying off? These are important questions to ask, and the answers can help you keep improving and make smarter Spotify streaming promotions. Spotify for Artists analytics gives you valuable data like who’s listening, how your track is being discovered, where your listeners are located, how they’re listening to your music, and more. You can export reports as CSV files to keep track of your progress.
If you run a paid Spotify ad, you can get insights into the demographics of those who viewed it, how many ads were served, ad clicks, CTR, ad frequency, and ad reach through Spotify Ad Studio. You can also see your new followers, track saves, and playlist adds, all of which show how you’re progressing on Spotify. The only thing missing is tracking the royalties on how much Spotify pays for your music streams, so you’ll need to check your music distributor’s panel for that info.
## Wrapping It Up
Here you have it – it’s essential for any emerging musician to effectively promote their music, on Spotify in order to expand their audience and establish a reputation in the music industry. Whether its creating a Spotify for Artists profile or collaborating with artists and leveraging social media there are numerous tactics that can support your objectives. Whether you opt for organic or paid techniques the key is to be proactive and persistent in your endeavors to make your music widely popular. By adopting the strategies and putting in effort you can achieve significant success and make a lasting impact on the music scene.
Now armed with marketing strategies you’re equipped to promote your music, on Spotify and potentially turn your song into the big hit while nurturing your musical journey.
Not using all the tools at your disposal is like going to Disneyland but not trying all the awesome rides. That’s why we created our in-house Spotify promotion service to help you succeed. Staying on top of your music promotions will help your amazing song get more streams and followers and stay on people’s radar, leaving your fans wanting more.
