Promoting Your Music: Tips for Independent Musicians

Being an artist can present challenges when trying to get your music noticed. Don’t give up! By planning and putting in the effort you can discover methods to share your music. Explore platforms such as Spotify playlists, TikTok and music blogs – tailor your content to suit each platform.. Remember, building connections with individuals who can showcase your songs is key. Stay persistent. Your fan base will expand.

Spotlighting Your Music on Spotify

Having your music featured on Spotify playlists can attract listeners to your work! Look for playlists that align with both your genre and target audience – those with 50k to 500k followers are usually a fit. When reaching out to playlist curators personalize your requests. Emphasize the qualities of your music. Above all keep producing tracks from the heart! Consistently sharing your talent with patience and perseverance can help you attract followers.

Exploring Music Promotion Services

Utilize a music promotion service like One Submit to submit your tracks to Spotify playlists, music blogs and TikTok influencers.

This platform provides artists with a means to submit their music to curators, across channels and receive feedback on their songs.

If the curator enjoys the music they may decide to include it in their playlist.

Explore the music promotion services that’re currently available.

Tailoring Your Pitches;

Avoid bombarding playlist curators, with emails. Take the time to customize each pitch and explain why your song would be a fit for their playlist and audience. Highlight any streaming figures share stories about how your song was created and provide links for them to listen. You can use a Spotify promotion plans to submit music to Spotify playlisters. 

Building Genuine Connections;

View playlist curators as long term collaborators than promotional outlets. Support their playlists authentically follow up on submissions with your releases and show genuine interest in their work. These connections could lead to recurring features and mutual promotions. Spotify ads is also a great way to generate organic streams. 

Adding Extra Value;

Think about ways you can offer value to playlist curators besides sharing your music. Can you help promote their playlists to your fanbase? Would you be open to collaborating on a custom track, for their list? Providing added value makes you an attractive artist to collaborate with.

Exploring Different Platforms;

Using TikTok or YouTube visualizers and aesthetics can catch the attention of playlist curators. Offering previews of songs on these platforms through your Spotify link gives them a taste of how the songs might perform 

The secret lies in forming connections, with curators as a music enthusiast rather than viewing them solely as a means to increase streams temporarily. Cultivating relationships leads to fruitful promotional opportunities.

How to Promote Music on TikTok

Given its growth as an entertainment platform utilizing TikTok for music promotion can propel artists towards viral success and attract new fan bases. Effective strategies for promoting music through influencers include;

1. Researching Micro Influencers;

 of targeting mega influencers with costs or limited promotion options focus on micro influencers with follower counts ranging from 10,000 to 100,000. These influencers are more affordable. Have engaged niche audiences that’re ideal for targeted promotions.

2. Identifying Trending Sounds;

Stay updated on the songs and sounds that are gaining popularity through viral dance and lip sync trends. If your music aligns with a sound reach out promptly to creators to feature your song.

3. Providing High Quality Edits;

 than requesting influencers to dance or lip sync to your track invest time in creating custom TikTok optimized clips that fit seamlessly into their content. Many creators prefer edited song snippets of 15 or 30 seconds for easy integration, into their posts.

Creating Value and Building Relationships;

Show your support to the influencers you connect with by engaging with their content leaving comments and offering value. Engage with their community to establish a connection so that they are inclined to reciprocate the support by showcasing your music.

Collaborative Promotion;

Propose the idea of creating TikTok videos featuring each others songs/content. This collaborative effort benefits both parties by introducing each others fan bases to music.

Like how you would approach Spotify playlists view influencers as long term allies who genuinely appreciate your work rather, than just short term opportunities for self promotion. Building a sense of community leads to music promotions.

Expanding Audience Reach Through Music Blogs;

An underrated avenue for promoting music is through written music blogs. Established platforms like Pitchfork and Stereogum as specialized niche blogs remain influential in introducing new music through reviews, interviews and premieres. Key strategies, for promoting through blogs include;

Target Specific Genres; 

Find music blogs that focus on emerging artists within your genre of indie rock, hip hop, electronic music, etc. Make sure to reach out to bloggers who already support artists to you.

Exciting New Releases;

Get premieres, for your singles or entire EPs to capture the attention of bloggers before a big release date with content thats fresh and unheard of.

Share Your Journey; Bloggers love captivating stories about the artists they write about. Share what inspired your music, share backgrounds or give a glimpse into your plans that show progress. Provide them with details about yourself as an artist that they’ll want to share.

Offer More Than Music;

 of just sending an MP3 file include music videos striking photoshoots, lyric sheets, social media assets and other visuals to make the coverage more appealing.

Cultivate Strong Relationships with Press;

After releasing music with bloggers who debuted your work ensure they cover your projects. Show gratitude by sharing their articles on your social media platforms and keep engaging with them to establish a lasting connection.

The key aspect of promoting through blogs is adding value for writers by offering stories, visuals and exclusive content so that the coverage goes beyond publicity. View bloggers as partners. Watch how your music transitions from being submitted” to being featured.

These are a few strategies for leveraging platforms, like Spotify playlists, TikTok influencers and music blogs to promote your music successfully as an independent artist. 

Building strong lasting connections, with the individuals who showcase, produce and influence music is crucial. Instead of focusing on term gains prioritize authentic relationships. Engage with their projects show your dedication to the music scene and watch as collaborative efforts to promote original music thrive.

Read more about how much does Spotify pays per stream.